The only discovery platform that asks shoppers what they want instead of guessing from clicks. No login. No cookies. Works for first-time visitors.
The Problem
Keyword search was designed for a world where shoppers can describe exactly what they want in two words. That world never existed.
of shoppers abandon because they can't find what they want
lost in online retail annually due to poor discovery
results for "off-duty model vibes under $80" on any major retailer
That's not a user problem. It's a technology problem.
What We Built
Not a chatbot. Not an AI wrapper. A proprietary preference learning engine that asks, understands, and adapts in real time.
Not clicks. Not browsing history. Maitch asks users to choose between options — and learns what matters to them in seconds. Competitors need 20+ clicks before personalization even activates.
Every preference signal is inspectable. Your team can see exactly what features matter to each user — color, silhouette, price, style. Competitors hide behind opaque scores.
No login. No cookies. No purchase history. Our exploration-first approach shows diverse, high-information items from the very first interaction — no behavioral data needed.
Our AI combines the power of language understanding with every element of a product — images, descriptions, attributes, price — to find the best match. Not separate systems stitched together. One integrated experience.
How It Works
AI owns discovery. Brands own depth, relationship, and the close. The journey evolves, not resets.
Understands intent. Refines preferences. Filters options. Learns taste in 60 seconds. No ops burden for the brand.
Customer intent, preferences, constraints, and what's been ruled out — structured and passed forward. Nothing resets.
Brand receives a customer who's been understood. Deep personalization, loyalty, expert guidance. Brand owns the close.
“The journey evolves, not resets.”
Technical Moat
Active preference learning, unified understanding, and intelligent exploration. Multi-vertical by design.
01
The only discovery engine that asks users what they prefer instead of guessing from clicks. Every choice is a high-quality signal — orders of magnitude stronger than passive observation.
02
Our engine actively decides which items to show for maximum learning. Exploration-first to prevent echo chambers, then uncertainty-weighted selection to refine fast.
03
The same preference engine that learns style can learn taste in any domain. Fashion, home, beauty, electronics, insurance, auto. Same engine, any catalog.
Why Maitch
Three approaches to product discovery exist today. Only one puts the user in control.
| Dimension | Passive observation | LLM-driven inference | Active preference learning |
|---|---|---|---|
| How it works | Watches clicks, infers intent | Parses what users say, maps to products | Asks users to choose, learns mathematically |
| Speed to personalize | 20+ clicks needed | Hours to days | 2–3 interactions |
| Cold start | Needs behavioral history | Needs model training | Works instantly |
| Transparency | Black box scores | Opaque model | Inspectable preferences |
| User agency | None — system infers silently | Low — system interprets queries | High — user actively participates |
| Signal quality | A click ≈ 0.1 bits of information | A query ≈ variable | A choice = 1 full bit of preference |
Active preference learning is the same mathematical framework used to rank chess players and evaluate large language models. It works because an explicit choice is a fundamentally stronger signal than a passive click.
Work With Us
From zero-risk trial to full enterprise deployment.
TIER 01
Maitch earns as referrer. Zero integration cost for brands. Performance-based — you only pay when it works.
Free to start →
TIER 02
Drop a script tag on your site. Maitch handles discovery, you handle the close. Rev-share or SaaS subscription.
Contact us →
TIER 03
Full REST API for custom integrations. Build your own UI, powered by Maitch intelligence. Enterprise license.
Contact us →
About Maitch
Maitch learns your preferences through pairwise comparisons — you pick between two options, and our models learn what matters to you. No lengthy quizzes, no endless scrolling.
Tell us what you're looking for — in natural language, however you'd describe it.
Our AI searches across brands and surfaces the best matches.
Pick your favourites in side-by-side comparisons. The algorithm learns your taste in real time.
Get a personalised shortlist. Shop directly from the brand.
Fashion is just the beginning. Maitch is built as a multi-vertical platform — home, beauty, electronics, and more are on the roadmap. The same preference engine that learns your style can learn your preferences in any domain.
Maitch Inc. · Delaware C-Corp · Founded 2024
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OPINION
The old way is broken. The new way threatens brands. There's a better path.
15-minute personalized demo. See how Maitch works with your product catalog.
Get Started
15-minute personalized walkthrough. See how Maitch works with your product catalog.